Emphasizing a central concept/theme is common with Japanese brands, restaurants, events, etc. The translation is often slightly peculiar. For example the Osaka

Emphasizing a central concept/theme is common with Japanese brands, restaurants, events, etc. The translation is often slightly peculiar. For example the Osaka Expo theme is "Designing Future Society for Our Lives". Or the retail store f.k.a. Tokyu Hands says, "Our concept is 'Create your own life in your own way with what is available within reach.'"