> concept of "a piece of cloth" and > a piece of cloth communicate different ideas to most people but this product isn't for most people, it's for Issey Miy

> concept of "a piece of cloth" and > a piece of cloth communicate different ideas to most people but this product isn't for most people, it's for Issey Miyake's customer base. That's why this is buried as a newsroom update and the marketing is elsewhere rather than the apple.com front page