Hello! I'm Erica, and I consulted for WP Engine at the same time as Patrick. I worked side by side with Patrick during the week he was at WP Engine--Jason (thei

Hello! I'm Erica, and I consulted for WP Engine at the same time as Patrick. I worked side by side with Patrick during the week he was at WP Engine--Jason (their CEO) hired me to jump-start their entire marketing department for 3 months, vs. Patrick's specific "email drip feed" task. I'm intimately familiar with the details of the open rates and conversion rates from WP Engine's email series; in fact, I was the one who helped sequence them and proofread/edit some of them after Patrick left. I can tell you with 100% authority that you are dead wrong. That email converts extremely well. In fact, it used to go directly to Trafton's inbox and he had fun showing me all the responses people sent to him every day. If you want the spoiler details, it converts well because people love to know there's a real human behind all this nonsense that we call "the Internet." (And it also converts well because Trafton is a machine who seems to never sleep and responds to everyone's questions quickly...another key ingredient. Everyone was always asking Jason how they could "hire a Trafton.") It speaks well for the people Jason hires, as well as the effectiveness of the email itself. There you have it, from the horse's mouth.