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Exactly. People seem to be designing entirely consumer focused experiences around a problem that's main pained group and largest collection of cash is the upper
by 46Bit 14y ago
Exactly. People seem to be designing entirely consumer focused experiences around a problem that's main pained group and largest collection of cash is the upper echelons of corporations.
- amirmc 14y agoI think when you're at that level you're actually competing with humans. If I'm upper management and have too much incoming mail, I can hire a human to help me sift/prioritise/ignore as well as all the other things a human can help me with.
- jvermasheina 14y agoVery very very well put! That actually holds true to many B2B sales scenarios - especially when targeting C levels. // OT // Your point connected especially well with me since it rang so many bells with what I experienced when I was pitching my last startup (now defunct) in the live music industry. Music and live music industry is a bit perverted in that it's such a "cool" scene to be associated with that it has a constant flux of fresh and very much free workforce available. As in humans. This eventually created a bit of a conundrum in terms of value creation and pitching digital solutions to our prospecting customers - the live music promoters. How exactly can you create value out of eg. time savings or better workflow management if the essential resource (workforce) is basically free and abundant. :) Needless to say I'm not a huge fan of music startups in general nowadays for this particular reason since this problem basically permeates the whole industry through and through. I have a hard time seeing a B2B / B2B2C service provider extracting a meaningful business out of music industry SMB's. But I digress. :)