The media narratives that work for startups change fast. In 2020, everything was “the future of work.” Now, it’s “IRL is better.” I wrote about how Sweatpals,

The media narratives that work for startups change fast. In 2020, everything was “the future of work.” Now, it’s “IRL is better.” I wrote about how Sweatpals, a social fitness startup, used this shift to time their $12M seed announcement perfectly and land coverage. (They also used this opp to deploy investors to talk about them, publish a launch video, and roll out new branding. I don’t talk about this in the post, but a reminder to all of you about the importance of landing media and leveraging owned channels.) Sharing the post with you all, as I discuss how YC companies “joined” the conversations centering around the pandemic to land coverage—and now, if you’re a startup building in wellness, social, or community, now’s your moment to make yourself part of the story.