Well noted, the article is a treasure! They do mention dragging a Donkey Kong with them to Ricoh and that they wanted to surpass everything before and make some

Well noted, the article is a treasure! They do mention dragging a Donkey Kong with them to Ricoh and that they wanted to surpass everything before and make something that was as capable as their arcade hardware. The scrolling of the 2A03 design was a major advantage. It's very enlightening to see how they were inspired by the Colecovision but wanted to surpass it which they did in many ways.