Dark patterns like that will die out soon enough and they'll harm the share price: Samsung are going to tell customers what they're getting. And while investor

Dark patterns like that will die out soon enough and they'll harm the share price: Samsung are going to tell customers what they're getting. And while investors would prefer full price fridges with full price ads, the ad economy only makes sense once you have decent reach, so it makes sense to lower the cost of acquisition of the device, take the hit as a customer acquisition cost and then sell the larger reach to advertisers. This is the model for every ad-supported device and service to date, I'm not sure they're going to reinvent those economics for a fridge.