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> and reduced size After launching, then dropping, the A380. Perhaps they didn’t do enough customer interviews there.
by eastbound 11mo ago
> and reduced size
After launching, then dropping, the A380. Perhaps they didn’t do enough customer interviews there.
- vanviegen 11mo agoEven if you ask every person to walk the earth what they want, that won't allow you to know future demand. The market shifted largely from hub-and-spoke to point-to-point during development. Without the benefit of hindsight, it must have looked like a solid bet.
- p_l 11mo agoWhen A380 started, and even when it was delivered first, the answers to "what will be the preferred form of airline transport network organisation, in detail" was not yet fully answered. And A380 simultaneously served as base (in many critical areas) for the quite quickly made A350 et al
- adrian_b 11mo agoThis is explained in TFA. A380 was also the result of "customer interviews", but after all the years needed to complete the project the customers have changed their mind, preferring direct flights over hub-and-spoke flights.