This proves to me that companies will pursue revenue optimization to the most absurd lengths, limited only by what the technology can support. And even a bit be

This proves to me that companies will pursue revenue optimization to the most absurd lengths, limited only by what the technology can support. And even a bit beyond. I knew this was a difficult problem, but this demonstrates just how difficult it is. That said, I wonder if airlines and other industries aren’t tripping themselves up with complexity. Would a simplified pricing model, going back to basics, allow them to make more?