There's a more important gamble in play at the moment: Maps are not Siri, they're not a shiny aluminum cover or impressively slim industrial design: they are

There's a more important gamble in play at the moment: Maps are not Siri, they're not a shiny aluminum cover or impressively slim industrial design: they are one of the core features that people own smartphones for. Would you really get a smartphone that had totally broken maps? So there's a race: how much can Google steal Apple's thunder before Apple can build a reasonably competitive maps application? I suspect Google is considering how much permanent damage they can score to Apple's marketshare through this debacle.