I buy that the maps is a feature of iOS6, but remember that iOS5 doesn't run on the iPhone 5 (AFAIK). This means that the maps feature becomes part of the purch

I buy that the maps is a feature of iOS6, but remember that iOS5 doesn't run on the iPhone 5 (AFAIK). This means that the maps feature becomes part of the purchasing decision. Would love to see the number of iPhone users in the markets where the new maps app is as good or better. I would go further and say this doesn't matter. A map application is only useful if it works all the time, and if you have the confidence that it will always work. They had not made a phone before, but they were still a consumer hardware company. I don't think its fair to say that they can now just become a legitimate mapping company. NAVTEQ, TomTom, Google, etc, have spent hundred of thousands of man hours developing those expertise.