For me it helps to simply search for willingness to pay. The push-pull between your conceived offering and the customer’s perceived value, tend to turn these pe

For me it helps to simply search for willingness to pay. The push-pull between your conceived offering and the customer’s perceived value, tend to turn these persona assumptions into something testable. Then, once true WtP is established, you can model a persona, but in my experience, too much wishful thinking goes into world modeling unless you go outside right away.