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> Unless there's some subtlety I'm missing here. I haven't been on YouTube in at least a decade. Youtube Premium is fighting back against the sponsor segments
by jldugger 11mo ago
> Unless there's some subtlety I'm missing here. I haven't been on YouTube in at least a decade.
Youtube Premium is fighting back against the sponsor segments with this "commonly skipped segment" feature. You hit a fast forward button and it automatically skips ahead to the place most people jumped to.
- QuercusMax 11mo agoA year or two ago somebody asked Adam Ragusea about whether this type of skipping causes problems for creators - and what he said was basically that if viewers see the brand name / call to action at the end of the ad, that's mostly what matters to sponsors. No idea if that's been borne out in practice, though.
- jldugger 11mo agoSo blipverts with humans clicking buttons to confirm they saw them. Neat.