Both Google and Amazon are, generally, just middlemen (intermediaries) There is no way for producers and consumers to "compete" with intermediaries If the int

Both Google and Amazon are, generally, just middlemen (intermediaries) There is no way for producers and consumers to "compete" with intermediaries If the internet must^1 be full of intermediaries to link producers and consumers, then at least there should be competition _amongst intermediaries_ Google and Amazon have no significant competition from other intermediaries 1. It's possible that intermediaries are unnecessary