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Their audience is old people who buy the book at the cashier line at Walmart. Both their customer base and sales outlet is dying off. These things are really
by Spooky23 1y ago
Their audience is old people who buy the book at the cashier line at Walmart.
Both their customer base and sales outlet is dying off.
These things are really magazines that run once a year. The notion of a magazine is a weird concept that doesn’t compute for anyone younger than 35.
- bluGill 1y agoWith all the digital AI slop these days I'm starting to look for magazines again. Ones that put some effort into verification that the stories really are true.
- KPGv2 1y agoI think there's been a micro-boom in prestige periodicals. Until I kind of fell back out of love with tennis, I was a subscriber of Racquet, which is a really high quality print publication about tennis (and occasionally other racquet sports). https://shop.racquetmag.com/products/issue-no-8?pr_prod_strat=jac&pr_rec_id=b4e20e018&pr_rec_pid=7830046834900&pr_ref_pid=7957991948500&pr_seq=uniform https://shop.racquetmag.com/products/issue-no-8?pr_prod_stra... if you're interested in seeing what a very nice tennis magazine looks like (links to shop because it's the best way to show contents)
- 01HNNWZ0MV43FF 1y agoThe last couple times I cracked open a magazine it was 50% ads and I'm not sure how many articles were PR releases. Thinking of Pop Sci, Psychology Today, etc
- bluGill 1y agoOnly 50% - that seems low. They were always more than that (except mad, though they did take ads latter I'm told).
- reaperducer 1y agoThese things are really magazines that run once a year. The notion of a magazine is a weird concept that doesn’t compute for anyone younger than 35. Ageism aside, your stereotype of young people today is about a decade out of date. It doesn't sound like you've been to a book store in America since 2015. I see high schoolers gathered around the magazine racks at the book store every time I visit, which is at least weekly. In a lot of ways, nothing has changed. Blue jeans, concert shirts, and someone always walks away with a Rolling Stone.
- selimthegrim 1y agoTeen Vogue just got killed though
- KPGv2 1y ago> Their audience is old people who buy the book at the cashier line at Walmart. That's the Old Farmer's Almanac. I don't know where this Farmer's Almanac is on the shelves, but it's certainly not at Walmart, which carries a different publication that's even older. Confusing names, yes, because one is TFA and the other is TOFA.
- kulahan 1y agoYou think Walmart is dying off? Definitely not.
- Spooky23 1y agoThe retail experience is. Farmer's Almanac sat above the candy in the checkout aisle. That's all transitioning to delivery and self-checkout. 20 years ago, you'd like 30 lanes open with eyeballs on the book. Now, in my area there's like 3-5 lanes most times.