> I'd very much rather be in the business of selling $100B at 2% profit margin than selling $100k at 50% profit margin. How is this relevant? A business’s goa

> I'd very much rather be in the business of selling $100B at 2% profit margin than selling $100k at 50% profit margin. How is this relevant? A business’s goal is to earn a return for shareholders. A business also needs sufficient profit margin to weather volatility. It is quite evident that with current technology, the business of retailing groceries, and retail in general needs about a 2% profit margin to survive long term, and earn a sufficient return to be worth investing in. Same for insurance. Obviously, this is an objectively low amount of profit margin, given that 0% is a charity. So again, how can one complain about a business earning too much money when there exists no competitor that can deliver these goods at a lower profit margin? The argument is in the same vein of there is no labor shortage, just a shortage of buyers able and willing to pay enough.