Why is that sarcastic comments like this are always predicated on the idea that its the software engineers doing these marketing activities, and not... you know

Why is that sarcastic comments like this are always predicated on the idea that its the software engineers doing these marketing activities, and not... you know, a separate marketing team? Personally, I do want them to increase their installed user base. I'd rather the Mozilla org spend money on marketing Firefox instead of political activism. If this works even a little bit, then great.