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The ads from a search engine that bought Doubleclick generated that money.
by pessimizer 1y ago
The ads from a search engine that bought Doubleclick generated that money.
- jamespo 1y agoYes, they pass a fraction down to other companies that generate traffic for them, it's a little known model.
- LunaSea 1y agoNo, they don't. Firefox represents essentially $0 of revenue for Google because their market share is tiny and rate of adblock usage is high. The only reason Google gives money to Mozilla is because they don't want to get sued for monopoly.
- jamespo 1y agoSource for this conjecture?
- LunaSea 1y agoFirefox market share: 2.17% Firefox ad block use: 17.81% Remaining addressable Firefox market share: 1.78% So essentially peanuts. Especially since most of said users would have used Google anyway.
- jamespo 1y agoSeems to me that percentage is commensurate with the "peanuts" figure Google pay them, vs their annual revenue.