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Actual reports are here, downloadable as PDF: http://www.nsslabs.com/reports/your-browser-putting-you-risk-part-1-general-malware-blocking http://www.nsslabs.c
by dmethvin 14y ago
Actual reports are here, downloadable as PDF:
http://www.nsslabs.com/reports/your-browser-putting-you-risk-part-1-general-malware-blocking http://www.nsslabs.com/reports/your-browser-putting-you-risk...
http://www.nsslabs.com/reports/your-browser-putting-you-risk-part-2-click-fraud http://www.nsslabs.com/reports/your-browser-putting-you-risk...
The methodology is (vaguely) described in the first document. The click fraud result was very interesting, it seems that Chrome just doesn't address it at all. Of course I suspect the majority of click fraud goes on in Google's ad network, so Google has an incentive to ignore it just as Microsoft has a reason to catch it.
- asdfaoeu 14y agoI don't see why we need click fraud blocking in the browser anyway, unless it was just a by product blocking malware, as it could be done way more effectively in the ad network.
- Mythbusters 14y agowhat if the ad network has an incentive to not do it?
- dmethvin 14y agoLook at it this way, click fraudsters are parasitic to advertisers but actually symbiotic for web sites and ad networks. So how can you expect them to aggressively prevent it? As long as the fraud doesn't rise to the point where the advertisers can't make money, they'll continue to run ads because the process is opaque and there aren't a lot of other viable choices.
- eli 14y agoI understand what you're saying, but Google has pretty significant long-term incentives to keep click fraud to a minimum (the future of the company depends on people having faith in their ad network). Digital marketers aren't dumb. If click fraud drives the effective cost of an a Google ad up past that of its competitors, budgets will move accordingly.