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I find apple as a smart company, they make good products and they ensure profitability of every venture. I dont count apple products as a premium products but t

I find apple as a smart company, they make good products and they ensure profitability of every venture. I dont count apple products as a premium products but they are not making commodity products either. Overall apple has managed to strike a balance between innovation, brand and profit (now we have number for this too). Higher profits means higher share holder value, something every corporate strives for

lacker 18y ago
You don't consider Apple products to be "premium"? You can make a pretty good argument that the iPhone is the best phone out there. It may not be, but it's certainly successfully targeting the highest portion of the market. Same for iPods - what would you consider a "premium" mp3 player if no iPod counts?