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This seems like the entirely wrong thing to optimize. There are so many other opportunities for Facebook to monetize: - group buying around deals, or group
by frisco 14y ago
This seems like the entirely wrong thing to optimize. There are so many other opportunities for Facebook to monetize:
- group buying around deals, or group buying in general
- "Pay by Facebook" Facebook Connect based payment system
- Facebook Presence based loyalty programs
among many other easier things than gifts. Gifting does not seem like low hanging fruit.
- MartinCron 14y agoThis is fundamentally social and something that pretty much only Facebook can do. I know that there are a lot of companies trying to compete in the loyalty, group buying, and payment platforms.
- frisco 14y agoYes, but Facebook has a billion users and the ability to make the right relationships with literally every card processor. And, group buying is inherently social. I don't see why these aren't at the top of Facebook's list for things to try.
- MartinCron 14y agoIs group buying inherently social? I've never participated, nor has anyone in my circle asked me to. Maybe I'm just in the wrong circle.
- niggler 14y agogifting is low-hanging fruit in the physical space.