I think you're looking at it from the wrong end. You're right that most people don't want to buy an ideological badge. They want a quality vehicle. The probl

I think you're looking at it from the wrong end. You're right that most people don't want to buy an ideological badge. They want a quality vehicle. The problem is that Musk turned Tesla into an ideological badge. Off the top of your head, can you think of a single political remark made by the owners of Audi, Toyota, or Hyundai?