4 ms·

Tesla sales in Germany have cratered from last year, data shows

42 points by moosedman 11mo ago

belter 11mo ago
"Tesla sales crash across Europe with drops of up to 90%" - https://www.techspot.com/news/110124-tesla-sales-crash-across-europe-drops-up-90.html https://www.techspot.com/news/110124-tesla-sales-crash-acros... Reminder that last quarter Tesla reported record deliveries...basis for an SEC investigation?
- bdangubic 11mo ago
  > basis for an SEC investigation That is funny. Of all the things Tesla should be under investigation their sales in Germany won't make top-100 list.
  - belter 11mo ago
    I am referring to their dramatic reduction in sales and market share loss in all European markets...and struggling in China...while reporting record deliveries. Fairy tales or creative reporting?
    - bdangubic 11mo ago
      the sales surged in the US due to tax credit expiration
      - belter 11mo ago
        You are repeating unproven claims repeated by badly paid US financial analysts mostly at CNBC. If that is true, it would show on up on vehicle registration, specially in California their largest market...but it does not... In California, that is Tesla biggest U.S. market, registrations fell 9.4% in Q3 and are down 15.1% YTD. If there were a big U.S. rush, you’d expect CA to pop, it did not. Also looking at this whole thread, the selective downvote of my comments by Tesla sycophants shows I am on to something...
- quantified 11mo ago
  Tesla can say anything as being "commercial puffery".
- bdcravens 11mo ago
  Tesla's sales last quarter were the result of the US ending subsidies, so record sales and decreases outside of the US aren't mutually exclusive facts.
more_corn 11mo ago
I wonder if it’s still too soon for the CEO of a car company to throw up a Nazi salute on an internationally televised event. Let’s check the sales results. Yep still too soon. Also pro tip. If you didn’t MEAN to throw up a Nazi salute and you’re sorry for offending people you should immediately (or at all) 1) say that wasn’t intended to be one 2) apologize for offending everyone who isn’t a Nazi 3) Refrain from presenting a collection of Nazi jokes as your sole public defense.
- quantified 11mo ago
  Having sold all the ones possible to affluent Greens, it's how you sell the remainder to affluent conservatives.
  - michael1999 11mo ago
    except that ev sales are up just tesla is down https://www.reuters.com/business/autos-transportation/teslas-german-car-sales-more-than-halved-october-2025-11-05/ https://www.reuters.com/business/autos-transportation/teslas...
bfkwlfkjf 11mo ago
Turns out Nazis aren't popular in Germany. EDIT: it's funny that I say this every time, and every time I get downvoted. I have no idea why.
- MandieD 11mo ago
  Possibly because unfortunately, about 20% of German voters voted for the AfD in the last federal election, which likes to put some Nazi-sounding stuff on its campaign posters ("Kinder statt Inder," for example). However, your analysis still kind of stands, as the AfD and even more extreme parties (like "Wahre Alternativ") tend to do better in the worse-off parts of the country like the hollowed-out districts on the eastern border (such as the one my brother-in-law left pretty much the moment his accounting degree hit his hand) where people were not big Tesla buyers, and poorly in affluent, well-educated places like Munich and Freiburg, where the kind of people who had been buying Teslas live (and are now buying just about any other EV).
  - bfkwlfkjf 11mo ago
    Oh you mean people are downvoting because they disagree that Nazis are unpopular. Never thought that would be it.
  - deleted 11mo ago
    [deleted]
  - rsynnott 11mo ago
    Even discounting the economics, leaning into something which is liked by 20% of the population and loathed by everyone else is poor brand positioning. Also, I feel like "I wasn't going to buy this, but the CEO did a Nazi salute and I like Nazi salutes so I'll buy it" is a much weirder and less probable phenomenon than "well, I was going to buy this, but the CEO did a Nazi salute so fuck no". Political affinity isn't really enough to make people buy what they otherwise weren't going to buy, but political anathema _will_ be enough to put people who were potential buyers off.
- deleted 11mo ago
  [deleted]
testing22321 11mo ago
Model Y was the best selling vehicle in Europe in September https://www.autonews.com/tesla/ane-europe-top-50-september-2025-9-months-1021/ https://www.autonews.com/tesla/ane-europe-top-50-september-2...
- 0cf8612b2e1e 11mo ago
  Is that because they have fewer model numbers? If you look at fleet sales, does that placement still hold? Something like Toyota might have dozens of different similar products, diluting their rank ordering.
- breve 11mo ago
  Volkswagen sells more EVs than Tesla in Europe: https://eu-evs.com/marketShare/ALL/Groups/Line/All-time-by-Quarters https://eu-evs.com/marketShare/ALL/Groups/Line/All-time-by-Q... Volkswagen's sales are split across many brands (VW, Audi, Skoda, Porsche, Cupra, MAN, Scania, etc.) and models.
- rsynnott 11mo ago
  This is largely a function of their brand positioning. There are about 20 models of car under about 6 brands on the VW MEB platform, all, well, very similar (except the weird microbus thing). Tesla has instead chosen to go for two models under one brand. Both are _valid_ approaches, and you see both from other companies (eg GM leans into the many brands thing fairly heavily, BMW is single brand few models), but it does make claims of "this is the best selling vehicle" rather uninteresting.
0815beck 11mo ago
Tesla went from "a cool tech company, and also the ceo does rocket stuff, which is kinda nice" to "what is wrong with that f*cking nazi jerk" in the last 10 years in my circles, and it is very much deserved.
- arresin 11mo ago
  When that word is used dishonestly for everyone you don’t agree with it loses all meaning.
  - evanb 11mo ago
    In Germany it hits home when someone gives the Roman salute with an angry scowl on your face during a moment of transition of power.
    - moogly 11mo ago
      Twice. While paraphrasing the 14 Words. And not even denying it afterwards.
    - a_bonobo 11mo ago
      and gives public presentations at gatherings of the far-far-right party https://www.abc.net.au/news/2025-01-26/elon-musk-supports-afd-party-again-/104860812 https://www.abc.net.au/news/2025-01-26/elon-musk-supports-af...
    - arresin 11mo ago
      This is a pure lie and pure slander. I’m not even a fan boy but you can’t just outright slander people. It’s shameful.
      - noir_lord 11mo ago
        > “The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.” (Orwell). Everyone can watch the video and draw their own conclusion but how anyone can and not see it I don't know.
belter 11mo ago
And this factual post is flagged because?

42 points by moosedman 11mo ago

belter 11mo ago

"Tesla sales crash across Europe with drops of up to 90%" - https://www.techspot.com/news/110124-tesla-sales-crash-across-europe-drops-up-90.html https://www.techspot.com/news/110124-tesla-sales-crash-acros... Reminder that last quarter Tesla reported record deliveries...basis for an SEC investigation?

bdangubic 11mo ago
> basis for an SEC investigation That is funny. Of all the things Tesla should be under investigation their sales in Germany won't make top-100 list.
- belter 11mo ago
  I am referring to their dramatic reduction in sales and market share loss in all European markets...and struggling in China...while reporting record deliveries. Fairy tales or creative reporting?
  - bdangubic 11mo ago
    the sales surged in the US due to tax credit expiration
    - belter 11mo ago
      You are repeating unproven claims repeated by badly paid US financial analysts mostly at CNBC. If that is true, it would show on up on vehicle registration, specially in California their largest market...but it does not... In California, that is Tesla biggest U.S. market, registrations fell 9.4% in Q3 and are down 15.1% YTD. If there were a big U.S. rush, you’d expect CA to pop, it did not. Also looking at this whole thread, the selective downvote of my comments by Tesla sycophants shows I am on to something...
quantified 11mo ago
Tesla can say anything as being "commercial puffery".
bdcravens 11mo ago
Tesla's sales last quarter were the result of the US ending subsidies, so record sales and decreases outside of the US aren't mutually exclusive facts.

more_corn 11mo ago

I wonder if it’s still too soon for the CEO of a car company to throw up a Nazi salute on an internationally televised event. Let’s check the sales results. Yep still too soon. Also pro tip. If you didn’t MEAN to throw up a Nazi salute and you’re sorry for offending people you should immediately (or at all) 1) say that wasn’t intended to be one 2) apologize for offending everyone who isn’t a Nazi 3) Refrain from presenting a collection of Nazi jokes as your sole public defense.

quantified 11mo ago
Having sold all the ones possible to affluent Greens, it's how you sell the remainder to affluent conservatives.
- michael1999 11mo ago
  except that ev sales are up just tesla is down https://www.reuters.com/business/autos-transportation/teslas-german-car-sales-more-than-halved-october-2025-11-05/ https://www.reuters.com/business/autos-transportation/teslas...

bfkwlfkjf 11mo ago

Turns out Nazis aren't popular in Germany. EDIT: it's funny that I say this every time, and every time I get downvoted. I have no idea why.

MandieD 11mo ago
Possibly because unfortunately, about 20% of German voters voted for the AfD in the last federal election, which likes to put some Nazi-sounding stuff on its campaign posters ("Kinder statt Inder," for example). However, your analysis still kind of stands, as the AfD and even more extreme parties (like "Wahre Alternativ") tend to do better in the worse-off parts of the country like the hollowed-out districts on the eastern border (such as the one my brother-in-law left pretty much the moment his accounting degree hit his hand) where people were not big Tesla buyers, and poorly in affluent, well-educated places like Munich and Freiburg, where the kind of people who had been buying Teslas live (and are now buying just about any other EV).
- bfkwlfkjf 11mo ago
  Oh you mean people are downvoting because they disagree that Nazis are unpopular. Never thought that would be it.
- deleted 11mo ago
  [deleted]
- rsynnott 11mo ago
  Even discounting the economics, leaning into something which is liked by 20% of the population and loathed by everyone else is poor brand positioning. Also, I feel like "I wasn't going to buy this, but the CEO did a Nazi salute and I like Nazi salutes so I'll buy it" is a much weirder and less probable phenomenon than "well, I was going to buy this, but the CEO did a Nazi salute so fuck no". Political affinity isn't really enough to make people buy what they otherwise weren't going to buy, but political anathema _will_ be enough to put people who were potential buyers off.
deleted 11mo ago
[deleted]

testing22321 11mo ago

Model Y was the best selling vehicle in Europe in September https://www.autonews.com/tesla/ane-europe-top-50-september-2025-9-months-1021/ https://www.autonews.com/tesla/ane-europe-top-50-september-2...

0cf8612b2e1e 11mo ago
Is that because they have fewer model numbers? If you look at fleet sales, does that placement still hold? Something like Toyota might have dozens of different similar products, diluting their rank ordering.
breve 11mo ago
Volkswagen sells more EVs than Tesla in Europe: https://eu-evs.com/marketShare/ALL/Groups/Line/All-time-by-Quarters https://eu-evs.com/marketShare/ALL/Groups/Line/All-time-by-Q... Volkswagen's sales are split across many brands (VW, Audi, Skoda, Porsche, Cupra, MAN, Scania, etc.) and models.
rsynnott 11mo ago
This is largely a function of their brand positioning. There are about 20 models of car under about 6 brands on the VW MEB platform, all, well, very similar (except the weird microbus thing). Tesla has instead chosen to go for two models under one brand. Both are _valid_ approaches, and you see both from other companies (eg GM leans into the many brands thing fairly heavily, BMW is single brand few models), but it does make claims of "this is the best selling vehicle" rather uninteresting.

0815beck 11mo ago

Tesla went from "a cool tech company, and also the ceo does rocket stuff, which is kinda nice" to "what is wrong with that f*cking nazi jerk" in the last 10 years in my circles, and it is very much deserved.

arresin 11mo ago
When that word is used dishonestly for everyone you don’t agree with it loses all meaning.
- evanb 11mo ago
  In Germany it hits home when someone gives the Roman salute with an angry scowl on your face during a moment of transition of power.
  - moogly 11mo ago
    Twice. While paraphrasing the 14 Words. And not even denying it afterwards.
  - a_bonobo 11mo ago
    and gives public presentations at gatherings of the far-far-right party https://www.abc.net.au/news/2025-01-26/elon-musk-supports-afd-party-again-/104860812 https://www.abc.net.au/news/2025-01-26/elon-musk-supports-af...
  - arresin 11mo ago
    This is a pure lie and pure slander. I’m not even a fan boy but you can’t just outright slander people. It’s shameful.
    - noir_lord 11mo ago
      > “The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.” (Orwell). Everyone can watch the video and draw their own conclusion but how anyone can and not see it I don't know.

belter 11mo ago

And this factual post is flagged because?