When we did a lot of consultancy-based projects we found we often had one of the highest prices for a job. To be completely honest it allowed us to server the

When we did a lot of consultancy-based projects we found we often had one of the highest prices for a job. To be completely honest it allowed us to server the customers better, by having higher margins than our competitors. We have done the same with some of our products and whilst we look expensive to some (who are always going to be price-conscious) again we are able to invest more, offer better customer service and frankly sell less to achieve the same goals. We've played with price points and often found that selling something for less money sometimes means less sales. We had two very similar products - one sold for nearly 3 times the price and had more sales as the perception was that it was a better product.