Yes, premium luxury products can make a huge profit. This doesn't mean that someone who goes for the middle of the market and works on low profit margins is som

Yes, premium luxury products can make a huge profit. This doesn't mean that someone who goes for the middle of the market and works on low profit margins is somehow "wrong." Apple nailed the market with a great product. What makes them special, and profitable, isn't that they make a high-priced lower volume product. It's that they make a product that customers love and value at much higher than its cost.