1) Be a better piece of software 2) Get acquired by someone who wants to compete with Google 3) Have enough customers to stay profitable even if Google has a la

1) Be a better piece of software 2) Get acquired by someone who wants to compete with Google 3) Have enough customers to stay profitable even if Google has a larger userbase. Google doesn't have a monopoly, even in its core offerings like search and e-mail. There will always be space for other players.