Communicate and capture are easily done any time after you create great value. Communicate and capture are probably underestimated in terms of difficulty becau

Communicate and capture are easily done any time after you create great value. Communicate and capture are probably underestimated in terms of difficulty because the number of people that have 'gotten that far' is limited and a successful execution of those steps looks easy in hindsight. Also, notice, you left out Deliver (whether intentionally or not). It's the most easily ignored IMO.