Before iOS 5 - the first to overdo skuemorphism - the last major design hoopla was when Apple couldn't decide on a single on windowing theme. It was brush-metal

Before iOS 5 - the first to overdo skuemorphism - the last major design hoopla was when Apple couldn't decide on a single on windowing theme. It was brush-metal, then just white, then just gray, then all of them at the same time in different windows, sometimes with candy buttons, sometimes now. It was probably due more to Jobs' indecisiveness.