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> Big content doesn't give a fuck about open ecosystems. They care about cash money and to a lesser extent they care about control. What they don't want is a Ne

> Big content doesn't give a fuck about open ecosystems. They care about cash money and to a lesser extent they care about control. What they don't want is a Netflix decimating and dominating the market. They may be wary of Apple because of their dominance in iTunes, but if they can grow the market (which their app store model seems like it has a shot) then big content is happy to play ball with them. From my experience the MSO's put the priority on control and know that with the control they will make money. They would probably feel at least as threatened by Apple as Netflix. The content producers care about cash money but with the best content the best money is to be made from exclusive regional deals. This is a bidding war the MSO's are in position to win (and still make a profit) and new entrants don't have the scale to make a profit if they bid enough to win. Apple could win the bidding but until they get the scale it won't pay them back.

dasil003 14y ago
Well yeah, I was just talking about content owners. The interesting thing about Apple is they are the first ones with a credible shot to outbid MSOs. Not that it will be easy, but no one parts customers from their cash like Apple.
- josephlord 14y ago
  Apple can afford to outbid them but not profitably in the short term. It may still be worth a short term loss for long term gain but that hasn't been Apple's strategy up to this point; they have always aimed at profitability from launch so far.
  - dasil003 14y ago
    Of course, no one is anywhere near making the kind of content money that MSOs are making, that's a given. The reason Apple is interesting is not even because of their cash pile, it's their proven ability to command a premium price. This is what Netflix and every other streaming company has failed to do. That's why Apple is interesting, but like I said, that doesn't make it easy.

dasil003 14y ago

Well yeah, I was just talking about content owners. The interesting thing about Apple is they are the first ones with a credible shot to outbid MSOs. Not that it will be easy, but no one parts customers from their cash like Apple.

josephlord 14y ago
Apple can afford to outbid them but not profitably in the short term. It may still be worth a short term loss for long term gain but that hasn't been Apple's strategy up to this point; they have always aimed at profitability from launch so far.
- dasil003 14y ago
  Of course, no one is anywhere near making the kind of content money that MSOs are making, that's a given. The reason Apple is interesting is not even because of their cash pile, it's their proven ability to command a premium price. This is what Netflix and every other streaming company has failed to do. That's why Apple is interesting, but like I said, that doesn't make it easy.