Fair point — “free” was more of a provocation than a promise. The real shift is trust: historically ad platforms couldn’t verify what happened after a click. W

Fair point — “free” was more of a provocation than a promise. The real shift is trust: historically ad platforms couldn’t verify what happened after a click. With AI agents on both sides, that changes. When systems can confirm outcomes in real time, paying per sale stops being a dream — it becomes inevitable.