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No advertising platform is going to charge per sale on these kinds of ads. That requires the platform to trust the customer to report accurate sales metrics. S
by Festro 11mo ago
No advertising platform is going to charge per sale on these kinds of ads. That requires the platform to trust the customer to report accurate sales metrics.
Sales/conversion metrics have been around for decades in ad systems, it's been technically possible to charge per sale but noone has done it. Simply because the sale takes place outside of the platforms control. Ad costs will remain on a per click basis at best.
And your title is misleading, you state costs will move to when deals are completed, which is very different to it being "now free".
- moseg 11mo ago100%. “Free” always hides the cost somewhere, the idea here is just to move that cost to outcomes. Instead of paying for clicks that might not convert, you only pay when a sale actually happens. It’s not free media — it’s risk-free advertising.
- moseg 11mo agoFair point — “free” was more of a provocation than a promise. The real shift is trust: historically ad platforms couldn’t verify what happened after a click. With AI agents on both sides, that changes. When systems can confirm outcomes in real time, paying per sale stops being a dream — it becomes inevitable.