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There's also a tight branding and trademark component. I remember a major ad campaign when proper imported "Emmental" was rebranded as "Emmentaler" because the

There's also a tight branding and trademark component. I remember a major ad campaign when proper imported "Emmental" was rebranded as "Emmentaler" because the former name was becoming generic, and a related ad campaign about positioning and promoting Emmentaler as one of several kinds of "Swiss Cheese" along with Gruyere, Sbrinz and maybe a fourth one I don't recollect.

kgwgk 11mo ago
> proper imported "Emmental" was rebranded as "Emmentaler" It’s also called Emmentaler (from Emmental) in Switzerland. https://www.emmentaler.ch/en/our-history https://www.emmentaler.ch/en/our-history
- HelloNurse 11mo ago
  "Emmental", also misspelled "Emmenthal", remains the common name in Italy, non to mention the name of various imitations.