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Heres the problem with marketing: Say, I am a really big software company and release an app for my biggest video hosting platform anyone knows: "youtube". Ever
by Argorak 14y ago
Heres the problem with marketing: Say, I am a really big software company and release an app for my biggest video hosting platform anyone knows: "youtube". Everyone knows the exact name of the application, goes to the store, enters "youtube". And guess whats first? Not "Youtube", but "Video Downloader Super Lite".
What use is good marketing if it is so hard to find things by _exact name_ on the store where you market it for? That basically means that any competitor can beat you by just including terms for your product in his description. The card interface makes this even worse, because with the old interface, "Youtube" would at least be on the front page, but now it is not.
- kolinko 14y agoPutting words into description won't make an app show up. But aside from that - yeah, it sucks that some devs don't show for queries matching their exact names.
- Argorak 14y agoI stand corrected, "youtube" is not even in the description of Video Downloader, that was a lucky guess. Which makes the whole thing even more arcane, as it makes the search highly unintuitive.
- EchoAbstract 14y agoI'm not sure if they changed anything, but Youtube has been the first search result for me since I upgraded my iPhone. It's not in the search results for the iPad since Google hasn't released Youtube for the iPad yet (or at least last time I searched). I wonder if there's saved state in the app store that's modifying the search results.
- Argorak 14y agoIt could also depend on which app store you are in, I am not from the US.
- geuis 14y agoThat's a good point. That is a problem with the App Store that needs to be changed asap. Accurate search is a mandatory must-have.