The government came in and spanked the music industry back when it was radio primarily and that caused a licencing and payment regime to be codified that forced

The government came in and spanked the music industry back when it was radio primarily and that caused a licencing and payment regime to be codified that forced this as a matter of custom. The situation in video has always been exclusivity to channel partners and replayability didn't play a big role until the industry was pretty mature so no spanking from government has yet to materialize in the video market to fix this situation to the extent possible under the currenty broken copyright regime.