Sorry to go off topic, but did anyone else close the article right when they got to the ad with the "Article continues below" link above it? They've got stats s

Sorry to go off topic, but did anyone else close the article right when they got to the ad with the "Article continues below" link above it? They've got stats showing that users don't realize their articles continue because they throw ads right in the middle of them, and they fixed the problem with an anchor link? Good god.