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Mercedes runs their Sprinter line with the Mercedes star on the front. I know some after-market modifications can turn these into really nice RVs, but they're m
by PessimalDecimal 11mo ago
Mercedes runs their Sprinter line with the Mercedes star on the front. I know some after-market modifications can turn these into really nice RVs, but they're mostly in the "work van" category. In Europe, Mercedes doesn't really have the same connotations of luxury/aspirational purchase that it does in the US, so maybe that explains the willingness to slap their insignia on a work van. But nobody in the US seems to think Sprinters dilute the perception that other Mercedes are a luxury.
Edit: ugh I see at least two others made exactly this same point while I was typing my comment. I guess it shows that it's a valid one...
- lispisok 11mo agoIn the US Mercedes Sprinter vans are used exclusively by very affluent people so it doesnt dilute the brand there.
- PessimalDecimal 11mo agoI think that's true as a personal vehicle. But you'll see them driving around with ladders, pipes, etc. on them as direct competitors to the Ford E-Series. You definitely don't see the Ford vans turned into luxury RVs though!
- maxerickson 11mo agoNo idea how popular they are, but they certainly exist. https://leisurevans.com/wonder/chassis/ https://leisurevans.com/wonder/chassis/
- andrewflnr 11mo agoAnd also lots of the existing Amazon van fleet.
- randerson 11mo agoLexus is also entering the luxury van segment. They're repurposing the LS badge from their flagship sedan to a van which, in concept form, has 6 wheels: https://www.caranddriver.com/photos/g69178144/lexus-ls-van-concept-gallery/ https://www.caranddriver.com/photos/g69178144/lexus-ls-van-c...
- woleium 11mo agothey need a platform for the luxury fsd of the future i guess?