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The article is about how software is changing to target casual “normies” over power users. You agreed with this take and likened it to how software is becoming

• robenkleene 1y ago
  > Or is your point that the previously desktop-only software suites now have web-based counterparts, and the latter aren’t catering to power users anymore? Yes this. More specifically collaborative software (e.g., with features like live-collaborative editing) tend to be less capable than non-collaborative software. These are not 1-for-1 comparisons though (Figma vs. Canva), I didn't mean to imply they were. E.g., Canva isn't emphasizing collaboration. But office suite software does also have a lower barrier of entry than creative software, which I think Canva's strategy should probably capitalize on. E.g., the market has already been split for pro vs prosumer/casual, I think Canva strategy will probably be to emphasize this split short term, which would mean focusing on ease of use at the expense of complex features (and then consider the more technically complicated led shift to collaborative web-based versions later, leveraging what they've learned so far).