4 ms·

Could could a company like Nokia have so bad marketing staff? If you have a good camera on a phone, please don't show me Finland in Autumn weather!! It is f*ck

Could could a company like Nokia have so bad marketing staff? If you have a good camera on a phone, please don't show me Finland in Autumn weather!! It is f*cking depressing!! Don't show me the streets in the night, don't show me the geek's house in the dark, don't show me a frigging cold calibration test. Now it is Spring in Argentina or New Zealand! Show me great places, show me light, show me flowers, show me colors, show me people, show me life!! Apple gets it, Nokia does not.

jgoney 14y ago
The point is to showcase the technical superiority of the camera. Even the worst camera hardware can generally produce good results with adequate light.
jjcm 14y ago
The point was a low light test. "Show me light" really kinda ruins the whole experiment. A drow night shot of a city is an accurate portrayal of most of the night shots that will be taken by their target audience, so it makes sense for them to use it here.
jsnell 14y ago
Um... You do understand that Engadget isn't on the payroll of Nokia, right? These are not marketing photos. They're photos taken by tech journalists who were visiting Finland, and were given a chance to get some try the camera out. Which is something they'd clearly be delighted to do, since due to the earlier controversy this makes for easy to sell news. What exactly did you expect Nokia to do? Pass on this opportunity to set the record straight on the controversy from a few weeks ago? Tell them that they're only allowed to publish pictures of something appropriately vibrant and photogenic? And your complaint about is ridiculous on another level. If you've ever seen actual Nokia marketing photos, e.g. for the N8 or the 808, they tend to be exactly what you asked for. Dramatic, colorful, lively photos from awesome locations all around the world. But such shots from Nokia marketing aren't particularly relevant in this case. First, the authenticity of their photos is questionable right now. Second, such photos aren't a particularly good way of highlighting the unique selling point of low light performance.
dmethvin 14y ago
> Apple gets it, Nokia does not. If by "it" you mean customer devotion when faced by evidence that Apple's camera is not technically as good as Nokia's or Apple's maps are not as good as Google's, then I agree. They call it cognitive dissonance. It's okay to buy or own a product that's not the best at everything. These are just an attempt to show where Nokia's product is strong. I agree with you that Apple's ads are some of the best done, but that is far down on my list of things to consider when buying a phone.

jgoney 14y ago

The point is to showcase the technical superiority of the camera. Even the worst camera hardware can generally produce good results with adequate light.

jjcm 14y ago

The point was a low light test. "Show me light" really kinda ruins the whole experiment. A drow night shot of a city is an accurate portrayal of most of the night shots that will be taken by their target audience, so it makes sense for them to use it here.

jsnell 14y ago

Um... You do understand that Engadget isn't on the payroll of Nokia, right? These are not marketing photos. They're photos taken by tech journalists who were visiting Finland, and were given a chance to get some try the camera out. Which is something they'd clearly be delighted to do, since due to the earlier controversy this makes for easy to sell news. What exactly did you expect Nokia to do? Pass on this opportunity to set the record straight on the controversy from a few weeks ago? Tell them that they're only allowed to publish pictures of something appropriately vibrant and photogenic? And your complaint about is ridiculous on another level. If you've ever seen actual Nokia marketing photos, e.g. for the N8 or the 808, they tend to be exactly what you asked for. Dramatic, colorful, lively photos from awesome locations all around the world. But such shots from Nokia marketing aren't particularly relevant in this case. First, the authenticity of their photos is questionable right now. Second, such photos aren't a particularly good way of highlighting the unique selling point of low light performance.

dmethvin 14y ago

> Apple gets it, Nokia does not. If by "it" you mean customer devotion when faced by evidence that Apple's camera is not technically as good as Nokia's or Apple's maps are not as good as Google's, then I agree. They call it cognitive dissonance. It's okay to buy or own a product that's not the best at everything. These are just an attempt to show where Nokia's product is strong. I agree with you that Apple's ads are some of the best done, but that is far down on my list of things to consider when buying a phone.