4 ms·

> In selecting the design, we created several illustrated designs based on the criteria of ‘being able to gain consumer sympathy Do people really feel sympathy

> In selecting the design, we created several illustrated designs based on the criteria of ‘being able to gain consumer sympathy Do people really feel sympathy for cartoons of crying food?

ranger_danger 1y ago
Seeing a character crying on a package certainly doesn't make me want to buy it OR eat it.
- tdeck 1y ago
  But the character is saying "please save me!"
  - ranger_danger 1y ago
    Yep, which is even worse.
apsurd 1y ago
Yes. it's the point of the article.
dmbche 1y ago
> Based on a an experiment, they adopted the design that received the most support. Line just after your quote. Seems like yes.
- greatgib 1y ago
  Receiving support is not the same as being effective. If you ask people which sticker is the best to end hunger in the world, sure they will pick one...
  - redserk 1y ago
    Per the linked article: > In an experiment, the company found that the stickers actually resonate with customers, reminding them of the problem of food waste.
    - greatgib 1y ago
      It is exactly what I say. Imagine if they took you as test subject and ask you: Do you agree with the following statements: it reminds me of the problem of waste What would you reply? Especially if it is about a sticker speaking about that...
xboxnolifes 1y ago
Do you think people are able to feel sympathy for cartoon characters?
mitaphane 1y ago
Probably not for the cartoons, but we're hard-wired for emotional empathy that depictions of it are eye catching enough to get attention (and then motivate others to action once they understand the purpose of those stickers).
tdeck 1y ago
I feel sympathy for the 30 yen that stay in my pocket for sure. But also cute mascots and things are the norm in Japanese marketing.
tekchip 1y ago
Does symbolism elicit emotion? I hope that's sarcasm. Let's ask some folks about gold stars and swastika and and and...
ekianjo 1y ago
People find vtubers worth watching so probably yes
robjan 1y ago
The article misses it off but you can see the evolution of the sticker on the FamilyMart webpage: https://www.family.co.jp/content/dam/family/sustainability/topics/2025/20250303image_ecowari02.jpg https://www.family.co.jp/content/dam/family/sustainability/t...

> In selecting the design, we created several illustrated designs based on the criteria of ‘being able to gain consumer sympathy Do people really feel sympathy for cartoons of crying food?

ranger_danger 1y ago

Seeing a character crying on a package certainly doesn't make me want to buy it OR eat it.

tdeck 1y ago
But the character is saying "please save me!"
- ranger_danger 1y ago
  Yep, which is even worse.

apsurd 1y ago

Yes. it's the point of the article.

dmbche 1y ago

> Based on a an experiment, they adopted the design that received the most support. Line just after your quote. Seems like yes.

greatgib 1y ago
Receiving support is not the same as being effective. If you ask people which sticker is the best to end hunger in the world, sure they will pick one...
- redserk 1y ago
  Per the linked article: > In an experiment, the company found that the stickers actually resonate with customers, reminding them of the problem of food waste.
  - greatgib 1y ago
    It is exactly what I say. Imagine if they took you as test subject and ask you: Do you agree with the following statements: it reminds me of the problem of waste What would you reply? Especially if it is about a sticker speaking about that...

xboxnolifes 1y ago

Do you think people are able to feel sympathy for cartoon characters?

mitaphane 1y ago

Probably not for the cartoons, but we're hard-wired for emotional empathy that depictions of it are eye catching enough to get attention (and then motivate others to action once they understand the purpose of those stickers).

tdeck 1y ago

I feel sympathy for the 30 yen that stay in my pocket for sure. But also cute mascots and things are the norm in Japanese marketing.

tekchip 1y ago

Does symbolism elicit emotion? I hope that's sarcasm. Let's ask some folks about gold stars and swastika and and and...

ekianjo 1y ago

People find vtubers worth watching so probably yes

robjan 1y ago

The article misses it off but you can see the evolution of the sticker on the FamilyMart webpage: https://www.family.co.jp/content/dam/family/sustainability/topics/2025/20250303image_ecowari02.jpg https://www.family.co.jp/content/dam/family/sustainability/t...