If, against all odds, this scheme works and becomes acceptable, it can't last too long before competitors offering different kinds of service/values copy the sa

If, against all odds, this scheme works and becomes acceptable, it can't last too long before competitors offering different kinds of service/values copy the same scheme. At which point, it becomes a real estate grab, and before you know it, this new meta layer of ad-serving apps become the ad network itself. I'm not sure that's good thing.