Is this what you are remembering? https://www.searchenginewatch.com/2012/09/06/bing-it-on-bing-goes-toe-to-toe-against-google/?amp=1 https://www.searchenginewa

Is this what you are remembering? https://www.searchenginewatch.com/2012/09/06/bing-it-on-bing-goes-toe-to-toe-against-google/?amp=1 https://www.searchenginewatch.com/2012/09/06/bing-it-on-bing... I found that by searching with DuckDuckGo (which is Bing) for "prefer bing" "taste test". If that is what you are remembering, then I would point out that the article makes it sound like Microsoft conducted the test, and if that is the case I could see the test results being less trustworthy. Also the sample size was only 1000 people, which is really small. Bing it On was what they called the campaign, that’s pretty funny. Hey, you might be able to do a test like this today, as an impartial third party. The Cross Origin Policy might make it harder though, see this: https://web.archive.org/web/20230321113801/https://gigablast.com/blog.html https://web.archive.org/web/20230321113801/https://gigablast... I could see this statistic combined with Bing’s market share being a reason why companies would decide not to try making a search engine, so you have a point there. Considering how terrible both search engines are though, I think it’s a dumb decision. We need a better search engine.