3 ms·
Imagine an alternate reality where Apple released the Map program with google-grade road and POI[1] data, perhaps even pictures of Scotland that show something
by jws 14y ago
Imagine an alternate reality where Apple released the Map program with google-grade road and POI[1] data, perhaps even pictures of Scotland that show something other than clouds[2]…
Wouldn't every map app maker cry foul and whine (perhaps with the mouths of lawyers) about Apple using their incumbent (pronounced "monopoly" by lawyers) position to put them out of business?
By launching with sad POI data[3] they enter the map market as the underdog, or at least that cute three legged dog. Virtual immunity from an antitrust meme on the internet. In a couple months they could have a "look how great they are now" meme instead.
Remember what Coca-Cola's president, Donald Keough, said about introducing "New Coke" just to have it reviled and drive people more firmly to Coca-Cola Classic: The truth is we are not that dumb, and we are not that smart.
EOM
[1] POI is arguably the easiest part of mapping if you have tens of millions of people to enter corrections.
[2] Clouds over Scotland is fixed by writing a couple checks to imagery companies and running your source blender program again.
[3] Without exception, the POI location failures I'm seeing are because the data is wrong in Yelp. Reporting to Apple didn't yield a quick response, reporting to Yelp got it changed in Yelp, but it is still wrong in Maps. It remains to be seen how frequently Apple will update.