The business model is that it'll have users install software that replaces 15% of third party ads on web pages with their own ads. This sort of ad replacement h

The business model is that it'll have users install software that replaces 15% of third party ads on web pages with their own ads. This sort of ad replacement has actually been done plenty of times before: by malware and by shady toolbars. Pretty much no one is going to be okay with this. The music industry and the US government hate the guy's guts; it's directly stealing money from Google; it wants to directly compete with iTunes; it's directly stealing money from every random blogger and press outlet that might cover it; and other companies doing exactly this was responsible for destroying Microsoft Windows' reputation in the eyes of consumers. Oh, and it's a backdoor held by someone considered wildly untrustworthy. So on the list of parties that have a vested interest in seeing it fail, we have: - The music industry - The US government - All ad-supported press outlets and blogs - Microsoft, Apple, and Google - The computer security industry Oh, and it's also probably illegal (under copyright and tortious interference grounds). I think this is really just a signaling ploy; Dotcom wants to be able to say that he tried to come up with a monetization model for the music industry. But to say that this is doomed a fairly significant understatement.