I think that they could have a far higher conversion rate at a better price. I'd immediately switch to a paid plan if the service was $2 to $4 per month, even i

I think that they could have a far higher conversion rate at a better price. I'd immediately switch to a paid plan if the service was $2 to $4 per month, even if it is beta and has a small number of users, just to try it out. $12 is far to high to 'impulse subscribe', and most paying users will probably not use a lot of disk space or bandwidth.