>More than forcing volumes, Apple proved it was worth it because the efficiency gains were huge. If AMD had release a SoC with numbers close to the M1 before Ap

>More than forcing volumes, Apple proved it was worth it because the efficiency gains were huge. If AMD had release a SoC with numbers close to the M1 before Apple targeting the server market, they had a very good shot at it being a success and leveraging that to success in the laptop markets where Microsoft would have loved to have a partner ready to fight Apple and had to wait for Qualcomm for ages. Apple proved that creating your own high end consumer SoC was doable and viable idea due to TSMC and could result in better chips due to designing them around your needs. And which ISA they could use? X86? Hard to say, probably no. So they had RISCV and ARM Also about Windows... If PantherLake on 18A actually performs as good as expected, then why would anyone move to ARM on Windows when viable energy eff. cpus like lnl and ptl are available