The fundamental purpose of google is to use the internet(and search for things to use) while viewing their ads. The rest of the google garbage are vanity projec

The fundamental purpose of google is to use the internet(and search for things to use) while viewing their ads. The rest of the google garbage are vanity projects to make people use the internet and look at more ads. The underlying technology that drives internet search is no longer rare (look at yacy or elastisearch) what makes google powerful is vast tomes of information about who buys what. With sufficient data collection any corporation would be capable of serving targeted ad campaigns at their users weakening Google's position. If google were to attempt to exploit ISPs, ISPs would simply use their control over the consumer to drive their traffic another search provider more than willing to service them for free and serve ads.