3 ms·

sigh So the OIS actually does work as well as claimed, which boggles the mind why they felt they had to fake it in the ad.

sp332 14y ago
It probably wasn't ready to run on an actual phone at the time.
JimmaDaRustla 14y ago
Why would one express sorrow for a huge innovation in technology?
wvenable 14y ago
Unless you're comparing it directly with another phone, it's hard to imagine any phone image stabilization looking good in a commercial.
rhinoid 14y ago
Because the phone is not ready yet. btw it's a test controlled by Nokia. I think we should wait until it's finally released before giving the final judgement.
randallu 14y ago
So maybe The Verge's whole freakout over it was completely unwarranted? Maybe Nokia knew what the effect of OIS would be when they made the ad -- after having done the R&D to develop the camera in the first place?
- objclxt 14y ago
  I disagree: I think it was somewhat warranted. The fact the end-result looks similar to the faked result is beside the point. Many countries, the US included, have decided that if you cannot fake product demos in advertising unless it is clear that's what's going on. Hence the "Sequences Shortened" text on the iPhone ads. It is rather unethical to produce a marketing video that fakes functionality and doesn't make it clear that's what's going on. You may well not be over-exaggerating anything, but personally I don't think that's relevant.
  - untog 14y ago
    I would argue that the "Sequences Shorted" text doesn't make anything clear at all. It's a barely noticeable cop-out.
barista 14y ago
I doubt I'd call it faked. Would you call siri ads faked? Everybody who has used it can vouch that it just doesn't work let alone in noisy downtown. It was a promo video used when revealing a product (not an ad broadcast on TV) that was trying to prove a point that OIS is important and can make pictures and videos look beautiful. The verge and all other sites that did the detective work was purely for the sake of page views. No substance there...
- tptacek 14y ago
  Yes, I would call that Siri ad faked.

sp332 14y ago

It probably wasn't ready to run on an actual phone at the time.

JimmaDaRustla 14y ago

Why would one express sorrow for a huge innovation in technology?

wvenable 14y ago

Unless you're comparing it directly with another phone, it's hard to imagine any phone image stabilization looking good in a commercial.

rhinoid 14y ago

Because the phone is not ready yet. btw it's a test controlled by Nokia. I think we should wait until it's finally released before giving the final judgement.

randallu 14y ago

So maybe The Verge's whole freakout over it was completely unwarranted? Maybe Nokia knew what the effect of OIS would be when they made the ad -- after having done the R&D to develop the camera in the first place?

objclxt 14y ago
I disagree: I think it was somewhat warranted. The fact the end-result looks similar to the faked result is beside the point. Many countries, the US included, have decided that if you cannot fake product demos in advertising unless it is clear that's what's going on. Hence the "Sequences Shortened" text on the iPhone ads. It is rather unethical to produce a marketing video that fakes functionality and doesn't make it clear that's what's going on. You may well not be over-exaggerating anything, but personally I don't think that's relevant.
- untog 14y ago
  I would argue that the "Sequences Shorted" text doesn't make anything clear at all. It's a barely noticeable cop-out.

barista 14y ago

I doubt I'd call it faked. Would you call siri ads faked? Everybody who has used it can vouch that it just doesn't work let alone in noisy downtown. It was a promo video used when revealing a product (not an ad broadcast on TV) that was trying to prove a point that OIS is important and can make pictures and videos look beautiful. The verge and all other sites that did the detective work was purely for the sake of page views. No substance there...

tptacek 14y ago
Yes, I would call that Siri ad faked.