> much like the "SEO industry" sprung up to attack search. This ignores history a bit. The problem wasn't the "SEO industry". Any SEO optimization for one se

> much like the "SEO industry" sprung up to attack search. This ignores history a bit. The problem wasn't the "SEO industry". Any SEO optimization for one search engine gave you signal to derank a site on a different one. The SEO problem occurred when Google became a monopoly (search and then YouTube). At that point, Google wanted the SEO optimizations as that drove ad revenue. So, instead of SEO being a derank signal like everybody wanted, it started being a rank signal that Google shoved down your throat. Google search is now so bad that if I have to leave Kagi I feel pain. It's not like Kagi seems to be doing anything that clever, it simply isn't trying to shovel sewage down my throat. Apparently that is enough in the modern world.