They're gearing up to do ID too (added Persona mentions to their TOS) The additional context here is that Google acquired them to get back Noam Shazeer and too

They're gearing up to do ID too (added Persona mentions to their TOS) The additional context here is that Google acquired them to get back Noam Shazeer and took some other members of their technical staff. So the current company is pretty much shambling along after having served its purpose to all stakeholders, and Google probably doesn't really care more than avoiding any sort of liability.