Good point about re-segmentation. They have to define the category in which they compete such that they are #1 (classic '22 Immutable Laws of Marketing'). Part

Good point about re-segmentation. They have to define the category in which they compete such that they are #1 (classic '22 Immutable Laws of Marketing'). Part of the problem in the "we're aiming for #3" statement is that it's not clear what is being measured. Profits/margin? Product leadership? Handsets shipped?